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ALTERNATIVE

26 products

FABRIC FIRST

Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.

 

DESIGNED WITH PURPOSE

Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.

 

MINDFUL OF OUR IMPACT

Our design is rooted in sustainable and eco-friendly practices. We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.

New
The Sketch Crest Tee The Sketch Crest Tee
+2
+1
$24.00
$24.00
50% Cotton  50% Recycled Polyester  Classic Fit
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New
$37.50
$37.50
Washed Terry Throwback PulloverEasygoing yet stylish, this pullover has that borrowed-from-myboyfriend look with a fit perfected just for her. 70% cotton, 30% recycled polyester | classic fit |
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New
COASTAL OKOBOJI TEE - Smoke Grey COASTAL OKOBOJI TEE - Smoke Grey
from $21.50
from $21.50
The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool, The Keeper Is Made To Live With You. 50% Cotton, 50% Recycled Polyester| Classic Fit |
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Sold Out
Okoboji Soft Vintage Tee - Smoke Grey Okoboji Soft Vintage Tee - Smoke Grey
$19.99
$19.99
CLASSIC FIT / UNISEX 50% Cotton, 50% Polyester  140gsm/4.9oz  Imported 4.4-ounce  Bound Collar  Blind stitching on sleeve and hem
Sold Out
Okoboji Throwback Organic Long Sleeve Tee Okoboji Throwback Organic Long Sleeve Tee
$26.00
$26.00
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester    
New
Ladies Sunset Sail Full Zip Hoodie Ladies Sunset Sail Full Zip Hoodie
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+1
$49.00
$49.00
Adrian Hoodie - A classic zip-up hoodie for women, crafted from our super soft Eco-Fleece™ for warmth all year long. Features a slim silhouette.  50% Polyester, 46% Cotton, 4% Rayon Contains Organi...
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New
Okoboji Cap Crest Hood - Faded Red Okoboji Cap Crest Hood - Faded Red
$43.00
$43.00
Washed Terry Challenger (WASHED TERRY) 70% COTTON, 30% RECYCLED POLYESTERCLASSIC FIT
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Sold Out
University of Okoboji Smoke Gray Anchor Tee University of Okoboji Smoke Gray Anchor Tee
$21.00
$21.00
Vintage Jersey 50% Cotton, 50% Polyester 4.4-ounce Bound Collar Blind stitching on sleeve and hem
Sold Out
University of Okoboji Live Music Tee University of Okoboji Live Music Tee
$21.00
$21.00
Vintage Jersey 50% Cotton, 50% Polyester 4.4-ounce Bound Collar Blind stitching on sleeve and hem
Sold Out
Okoboji Soft Vintage LS Tee - Black Okoboji Soft Vintage LS Tee - Black
$24.00
$24.00
CLASSIC FIT / UNISEX 50% Cotton, 50% Polyester  140gsm/4.9oz  Imported 4.4-ounce  Bound Collar  Blind stitching on sleeve and hem
Sold Out
Okoboji Throwback Gold Ringer Tee Okoboji Throwback Gold Ringer Tee
$26.00
$26.00
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester    
New
Okoboji Waves Tee
$24.00
$24.00
The Keeper Tee Our first 50/50 blend tee is the last one you'll ever want. Breathable and cool, The Keeper is made to live with you & live better over time. 50% Cotton, 50% Recycled PolyesterCl...
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New
The Sketch Crest Long Sleeve Tee
$28.00
$28.00
50% Cotton  50% Recycled Polyester  Classic Fit
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New
Lake Campus - Organic Tee Lake Campus - Organic Tee
$29.50
$29.50
Organic Tee Men’s Organic Cotton Collection Alternative Made With The Softest Organic Cotton, This Is The Perfect Everyday Basic For The Eco-conscious.100% Organic CottonClassic Fit
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New
Okoboji Wet Campus Tee Okoboji Wet Campus Tee
+3
+2
+1
$21.50
$21.50
The Keeper50/50 BlendBreathable & Cool Classic Fit50% Cotton, 50% Recycled Polyester| Classic Fit |
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New $5.00 Off Sold Out
The Okoboji Keeper Left Chest - Vintage Pine The Okoboji Keeper Left Chest - Vintage Pine
+3
+2
+1
$15.00
$15.00
$20.00
The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool50% Cotton, 50% Recycled PolyesterClassic Fit