Collection:
ALTERNATIVE
26 productsFABRIC FIRST
Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.
DESIGNED WITH PURPOSE
Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.
MINDFUL OF OUR IMPACT
Our design is rooted in sustainable and eco-friendly practices. We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.
New
The Sketch Crest Tee
Regular price
$24.00
Sale price
$24.00
Regular price
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/per
50% Cotton
50% Recycled Polyester
Classic Fit
New
"I Know Okoboji" Ladies Crew
Regular price
$37.50
Sale price
$37.50
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Washed Terry Throwback PulloverEasygoing yet stylish, this pullover has that borrowed-from-myboyfriend look with a fit perfected just for her.
70% cotton, 30% recycled polyester | classic fit |
New
COASTAL OKOBOJI TEE - Smoke Grey
Regular price
from $21.50
Sale price
from $21.50
Regular price
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/per
The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool, The Keeper Is Made To Live With You. 50% Cotton, 50% Recycled Polyester| Classic Fit |
Sold Out
Okoboji Soft Vintage Tee - Smoke Grey
Regular price
$19.99
Sale price
$19.99
Regular price
Unit price
/per
CLASSIC FIT / UNISEX
50% Cotton, 50% Polyester
140gsm/4.9oz
Imported 4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
Sold Out
Okoboji Throwback Organic Long Sleeve Tee
Regular price
$26.00
Sale price
$26.00
Regular price
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/per
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester
New
Ladies Sunset Sail Full Zip Hoodie
Regular price
$49.00
Sale price
$49.00
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Adrian Hoodie - A classic zip-up hoodie for women, crafted from our super soft Eco-Fleece™ for warmth all year long. Features a slim silhouette. 50% Polyester, 46% Cotton, 4% Rayon Contains Organi...
New
Okoboji Cap Crest Hood - Faded Red
Regular price
$43.00
Sale price
$43.00
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/per
Washed Terry Challenger (WASHED TERRY)
70% COTTON, 30% RECYCLED POLYESTERCLASSIC FIT
Sold Out
University of Okoboji Smoke Gray Anchor Tee
Regular price
$21.00
Sale price
$21.00
Regular price
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/per
Vintage Jersey
50% Cotton, 50% Polyester
4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
Sold Out
University of Okoboji Live Music Tee
Regular price
$21.00
Sale price
$21.00
Regular price
Unit price
/per
Vintage Jersey
50% Cotton, 50% Polyester
4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
Sold Out
Okoboji Soft Vintage LS Tee - Black
Regular price
$24.00
Sale price
$24.00
Regular price
Unit price
/per
CLASSIC FIT / UNISEX
50% Cotton, 50% Polyester
140gsm/4.9oz
Imported 4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
Sold Out
Okoboji Throwback Gold Ringer Tee
Regular price
$26.00
Sale price
$26.00
Regular price
Unit price
/per
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester
New
Okoboji Waves Tee
Regular price
$24.00
Sale price
$24.00
Regular price
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/per
The Keeper Tee
Our first 50/50 blend tee is the last one you'll ever want. Breathable and cool, The Keeper is made to live with you & live better over time. 50% Cotton, 50% Recycled PolyesterCl...
New
The Sketch Crest Long Sleeve Tee
Regular price
$28.00
Sale price
$28.00
Regular price
Unit price
/per
50% Cotton
50% Recycled Polyester
Classic Fit
New
Lake Campus - Organic Tee
Regular price
$29.50
Sale price
$29.50
Regular price
Unit price
/per
Organic Tee Men’s Organic Cotton Collection Alternative Made With The Softest Organic Cotton, This Is The Perfect Everyday Basic For The Eco-conscious.100% Organic CottonClassic Fit
New
Okoboji Wet Campus Tee
Regular price
$21.50
Sale price
$21.50
Regular price
Unit price
/per
The Keeper50/50 BlendBreathable & Cool
Classic Fit50% Cotton, 50% Recycled Polyester| Classic Fit |
New
$5.00
Off
Sold Out
The Okoboji Keeper Left Chest - Vintage Pine
Regular price
$15.00
Sale price
$15.00
Regular price
$20.00
Unit price
/per
The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool50% Cotton, 50% Recycled PolyesterClassic Fit
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