Collection:
ALTERNATIVE
27 productsFABRIC FIRST
Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.
DESIGNED WITH PURPOSE
Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.
MINDFUL OF OUR IMPACT
Our design is rooted in sustainable and eco-friendly practices. We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.
New
Sold Out
The Sketch Crest Tee
Regular price
$24.00
Sale price
$24.00
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50% Cotton
50% Recycled Polyester
Classic Fit
New
The Sketch Crest Long Sleeve Tee
Regular price
$28.00
Sale price
$28.00
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50% Cotton
50% Recycled Polyester
Classic Fit
New
COASTAL OKOBOJI TEE - Smoke Grey
Regular price
from $21.50
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from $21.50
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The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool, The Keeper Is Made To Live With You. 50% Cotton, 50% Recycled Polyester| Classic Fit |
New
Ladies Okoboji Lake Campus Crew
Regular price
$52.00
Sale price
$52.00
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Lazy Day Pullover
Don't let the name fool you. Made from 35% recycled poly, our pullover works hard to go easy on the planet. With a subtle high-low, raw-edge hem that won't unravel, you can rest e...
New
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Okoboji Throwback Ringer Tee
Regular price
$25.00
Sale price
$25.00
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CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester
New
Ladies Sunset Sail Full Zip Hoodie
Regular price
$49.00
Sale price
$49.00
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Adrian Hoodie - A classic zip-up hoodie for women, crafted from our super soft Eco-Fleece™ for warmth all year long. Features a slim silhouette. 50% Polyester, 46% Cotton, 4% Rayon Contains Organi...
New
"I Know Okoboji" Ladies Crew
Regular price
$37.50
Sale price
$37.50
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Washed Terry Throwback PulloverEasygoing yet stylish, this pullover has that borrowed-from-myboyfriend look with a fit perfected just for her.
70% cotton, 30% recycled polyester | classic fit |
Okoboji Soft Vintage Tee - Smoke Grey
Regular price
$22.00
Sale price
$22.00
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CLASSIC FIT / UNISEX
50% Cotton, 50% Polyester
140gsm/4.9oz
Imported 4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
New
Okoboji Waves Tee
Regular price
$24.00
Sale price
$24.00
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The Keeper Tee
Our first 50/50 blend tee is the last one you'll ever want. Breathable and cool, The Keeper is made to live with you & live better over time. 50% Cotton, 50% Recycled PolyesterCl...
Sold Out
Okoboji Throwback Organic Long Sleeve Tee
Regular price
$26.00
Sale price
$26.00
Regular price
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/per
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester
New
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Okoboji Cap Crest Hood - Faded Red
Regular price
$43.00
Sale price
$43.00
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Washed Terry Challenger (WASHED TERRY)
70% COTTON, 30% RECYCLED POLYESTERCLASSIC FIT
Sold Out
University of Okoboji Smoke Gray Anchor Tee
Regular price
$21.00
Sale price
$21.00
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Vintage Jersey
50% Cotton, 50% Polyester
4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
Sold Out
University of Okoboji Live Music Tee
Regular price
$21.00
Sale price
$21.00
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/per
Vintage Jersey
50% Cotton, 50% Polyester
4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
New
Sold Out
Okoboji Cap Crest Hood - Dark Teal
Regular price
$43.00
Sale price
$43.00
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Washed Terry Challenger (WASHED TERRY)
70% COTTON, 30% RECYCLED POLYESTERCLASSIC FIT
Okoboji Soft Vintage LS Tee - Black
Regular price
$24.00
Sale price
$24.00
Regular price
Unit price
/per
CLASSIC FIT / UNISEX
50% Cotton, 50% Polyester
140gsm/4.9oz
Imported 4.4-ounce
Bound Collar
Blind stitching on sleeve and hem
Sold Out
Okoboji Throwback Gold Ringer Tee
Regular price
$26.00
Sale price
$26.00
Regular price
Unit price
/per
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester
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