Collection:

ALTERNATIVE

27 products

FABRIC FIRST

Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.

 

DESIGNED WITH PURPOSE

Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.

 

MINDFUL OF OUR IMPACT

Our design is rooted in sustainable and eco-friendly practices. We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.

New Sold Out
Regular price $24.00
Sale price $24.00
Regular price
Unit price
per 
50% Cotton  50% Recycled Polyester  Classic Fit
New
Regular price $28.00
Sale price $28.00
Regular price
Unit price
per 
50% Cotton  50% Recycled Polyester  Classic Fit
Choose Options
New
Regular price from $21.50
Sale price from $21.50
Regular price
Unit price
per 
The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool, The Keeper Is Made To Live With You. 50% Cotton, 50% Recycled Polyester| Classic Fit |
Choose Options
New
Regular price $52.00
Sale price $52.00
Regular price
Unit price
per 
Lazy Day Pullover Don't let the name fool you. Made from 35% recycled poly, our pullover works hard to go easy on the planet. With a subtle high-low, raw-edge hem that won't unravel, you can rest e...
Choose Options
New Sold Out
Regular price $25.00
Sale price $25.00
Regular price
Unit price
per 
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester    
New
Regular price $49.00
Sale price $49.00
Regular price
Unit price
per 
Adrian Hoodie - A classic zip-up hoodie for women, crafted from our super soft Eco-Fleece™ for warmth all year long. Features a slim silhouette.  50% Polyester, 46% Cotton, 4% Rayon Contains Organi...
Choose Options
New
Regular price $37.50
Sale price $37.50
Regular price
Unit price
per 
Washed Terry Throwback PulloverEasygoing yet stylish, this pullover has that borrowed-from-myboyfriend look with a fit perfected just for her. 70% cotton, 30% recycled polyester | classic fit |
Choose Options
Regular price $22.00
Sale price $22.00
Regular price
Unit price
per 
CLASSIC FIT / UNISEX 50% Cotton, 50% Polyester  140gsm/4.9oz  Imported 4.4-ounce  Bound Collar  Blind stitching on sleeve and hem
Choose Options
New
Regular price $24.00
Sale price $24.00
Regular price
Unit price
per 
The Keeper Tee Our first 50/50 blend tee is the last one you'll ever want. Breathable and cool, The Keeper is made to live with you & live better over time. 50% Cotton, 50% Recycled PolyesterCl...
Choose Options
Sold Out
Regular price $26.00
Sale price $26.00
Regular price
Unit price
per 
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester    
New Sold Out
Regular price $43.00
Sale price $43.00
Regular price
Unit price
per 
Washed Terry Challenger (WASHED TERRY) 70% COTTON, 30% RECYCLED POLYESTERCLASSIC FIT
Sold Out
Regular price $21.00
Sale price $21.00
Regular price
Unit price
per 
Vintage Jersey 50% Cotton, 50% Polyester 4.4-ounce Bound Collar Blind stitching on sleeve and hem
Sold Out
Regular price $21.00
Sale price $21.00
Regular price
Unit price
per 
Vintage Jersey 50% Cotton, 50% Polyester 4.4-ounce Bound Collar Blind stitching on sleeve and hem
New Sold Out
Regular price $43.00
Sale price $43.00
Regular price
Unit price
per 
Washed Terry Challenger (WASHED TERRY) 70% COTTON, 30% RECYCLED POLYESTERCLASSIC FIT
Regular price $24.00
Sale price $24.00
Regular price
Unit price
per 
CLASSIC FIT / UNISEX 50% Cotton, 50% Polyester  140gsm/4.9oz  Imported 4.4-ounce  Bound Collar  Blind stitching on sleeve and hem
Choose Options
Sold Out
Regular price $26.00
Sale price $26.00
Regular price
Unit price
per 
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester