Collection:

ALTERNATIVE

22 products

FABRIC FIRST

Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.

 

DESIGNED WITH PURPOSE

Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.

 

MINDFUL OF OUR IMPACT

Our design is rooted in sustainable and eco-friendly practices. We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.

New
Regular price $37.50
Sale price $37.50
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Washed Terry Throwback PulloverEasygoing yet stylish, this pullover has that borrowed-from-myboyfriend look with a fit perfected just for her. 70% cotton, 30% recycled polyester | classic fit |
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Regular price from $21.50
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The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool, The Keeper Is Made To Live With You. 50% Cotton, 50% Recycled Polyester| Classic Fit |
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Regular price $19.99
Sale price $19.99
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CLASSIC FIT / UNISEX 50% Cotton, 50% Polyester  140gsm/4.9oz  Imported 4.4-ounce  Bound Collar  Blind stitching on sleeve and hem
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Regular price $26.00
Sale price $26.00
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CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester    
New
Regular price $43.00
Sale price $43.00
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Washed Terry Challenger (WASHED TERRY) 70% COTTON, 30% RECYCLED POLYESTERCLASSIC FIT
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Regular price $21.00
Sale price $21.00
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Vintage Jersey 50% Cotton, 50% Polyester 4.4-ounce Bound Collar Blind stitching on sleeve and hem
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Regular price $21.00
Sale price $21.00
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Vintage Jersey 50% Cotton, 50% Polyester 4.4-ounce Bound Collar Blind stitching on sleeve and hem
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Regular price $24.00
Sale price $24.00
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Unit price
per 
CLASSIC FIT / UNISEX 50% Cotton, 50% Polyester  140gsm/4.9oz  Imported 4.4-ounce  Bound Collar  Blind stitching on sleeve and hem
Sold Out
Regular price $26.00
Sale price $26.00
Regular price
Unit price
per 
CLASSIC FIT / UNISEX 50% Cotton / 50% Polyester    
New
Regular price $24.00
Sale price $24.00
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per 
50% COTTON, 50% RECYCLED POLYESTER | CLASSIC FIT
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New
Regular price $29.50
Sale price $29.50
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Organic Tee Men’s Organic Cotton Collection Alternative Made With The Softest Organic Cotton, This Is The Perfect Everyday Basic For The Eco-conscious.100% Organic CottonClassic Fit
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New
Regular price $21.50
Sale price $21.50
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The Keeper50/50 BlendBreathable & Cool Classic Fit50% Cotton, 50% Recycled Polyester| Classic Fit |
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New $5.00 Off
Regular price $15.00
Sale price $15.00
Regular price $20.00
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per 
The Keeper Our First 50/50 Blend Tee Is The Last One You’ll Ever Want.Breathable And Cool50% Cotton, 50% Recycled PolyesterClassic Fit
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New
Regular price $43.00
Sale price $43.00
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per 
Washed Terry ChampSoft On The Eyes And Our Planet, This Washed Version Of The Champ Is A Lightweight Essential.Knit From Our Own French Terry For Gentle Texture, You’d Never Guess 30% Of It Is Made...
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Regular price $19.99
Sale price $19.99
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CLASSIC FIT / UNISEX 50% Cotton, 50% Polyester  140gsm/4.9oz  Imported 4.4-ounce  Bound Collar  Blind stitching on sleeve and hem
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New
Regular price $28.00
Sale price $28.00
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per 
50% COTTON, 50% RECYCLED POLYESTER | CLASSIC FIT
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